
據(jù)報道,這一措施將使星巴克在全球的連鎖店數(shù)量增至37000家,這僅是重大五年計劃的一個部分,管理層認(rèn)為這將能使公司年收入增加10%。
星巴克首席執(zhí)行官霍華德.舒爾茨(Howard Schultz)在股東大會上宣布,公司還將推出新的高端產(chǎn)品,預(yù)計這也將使公司股份年收益增加15%到20%。
部分原文報道如下:
Even with Starbucks stores sometimes across the street from each other in major cities, the coffee chain's leaders said Wednesday that they will open roughly 12,000 new locations by 2021.
The move will increase its store count to 37,000 worldwide, and is just one prong of a sweeping five-year plan that executives say will boost revenue by 10% annually.
原文鏈接:http://www.usatoday.com/story/money/business/2016/12/07/starbucks-stores-coffee-howard-schulz/95086206/