此舉旨在進(jìn)軍全球最大的啤酒市場(chǎng)中國。Broo公司與中國最大的獨(dú)立啤酒運(yùn)營商金星啤酒（Jinxing）是合作伙伴。創(chuàng)始人兼首席執(zhí)行官格羅根稱（Kent Grogan），明年金星啤酒將生產(chǎn)100萬箱啤酒，由于供應(yīng)充足，Broo計(jì)劃與其簽約，獲得不限量供應(yīng)。
格羅根還指出，與中國龐大啤酒市場(chǎng)相比，澳大利亞啤酒市場(chǎng)相對(duì)渺小，然而澳大利亞啤酒公司利潤豐厚。與中國公司合作后，最大的收入來源將是中國市場(chǎng)，同時(shí)也帶動(dòng)了澳洲市場(chǎng)。雖然澳大利亞Fosters等啤酒公司曾試水中國市場(chǎng)，但因?yàn)閱未颡?dú)斗而失敗。
部分原文報(bào)道如下：
After a six week initial public offering, Victorian beer firm Broo has announced it has raised $10.5 million and can now list on the ASX.
?The move is part of broader strategy to target the biggest beer market in the world, China. “We are very happy to say the least,” said Kent Grogan, founder and CEO of Broo Ltd.
Grogan described the company's plan to expand into China and the reliability of the kangaroo logo on Broo's “premium but mainstream” products.
原文鏈接：http://www.smh.com.au/small-business/growing/beer-company-broo-raise-105-million-in-share-offer-20161012-gs0lpx.html
